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Client projects and analysis across markets, search, advertising and customer experience. Explore the decisions, execution and results in detail.
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FEATURED CLIENT WORK · DERMATOLOGY · GOOGLE ADS
The same keywords and bidding approach will not suit every clinic. growly used the clinic’s customer response data to refine its audience focus and bidding over successive rounds of work.
WORK & PERSPECTIVES
42 reports and articles
TOPIC
The same keywords and bidding approach will not suit every clinic. growly used the clinic’s customer response data to refine its audience focus and bidding over successive rounds of work.
An established clinic serving mainly Chinese-speaking patients sought an English-speaking patient base. growly connected market research, a new website, SEO, and AI discovery.
A one-person studio with no international customers was preparing to relocate. It needed to give prospective customers a reason to seek it out beyond its immediate neighborhood.
A clinic with ten or fewer international patients a month had strong clinical positioning, but its information was scattered across accounts and the route to consultation was difficult to follow.
A recently opened clinic needed international customers without an in-house marketing team. Limited website permissions made the sequence of work a central decision.
Turning search-volume shares directly into budget shares overlooks buying intent and economics. Assess demand, customer alternatives and acquisition cost together.
Conflicting promises across ads, retail pages, and apps make market response hard to interpret. Separate launch-blocking errors from wording that can improve later.
A location selected on a map should carry through the service page, reviews, inquiry, and response. Set a shared handoff standard for central teams and local operators.
Changes, on-site language support, and contact after the visit can influence the booking itself. Decide what belongs on the public page and what belongs in a confirmation.
Tell us which service you need and what you want to achieve. We will propose a scope of work based on your brief.