INSIGHTSEO & AI Search
When to pass on a placement despite a high domain score
Evaluate the audience, placement, editorial conditions, and destination before buying exposure from a high-scoring publication.
5 min read
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Work & Insights
The work, the results, and the thinking behind them.
Client projects and analysis across markets, search, advertising and customer experience. Explore the decisions, execution and results in detail.
Growly brand imagery; not the client’s premises.
FEATURED CLIENT WORK · DERMATOLOGY · GOOGLE ADS
Finding the right audience and bidding approach for a dermatology clinic
The same keywords and bidding approach will not suit every clinic. growly used the clinic’s customer response data to refine its audience focus and bidding over successive rounds of work.
24×Month 5 ROAS · confirmed with the clinic
Read the case reportWORK & PERSPECTIVES
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42 reports and articles
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INSIGHTWebsites & Customer Experience
Understand why an international customer removes a clinic from the shortlist
Separate practical booking conditions from decisions requiring consultation, then place the right answers where candidates compare clinics.
5 min read
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More overseas inquiries, but no increase in revenue from visits
Inquiry, travel and attendance can happen in different months. Structure reporting so that customers who have not arrived are not treated as failures, and revenue from older inquiries is not assigned to a new campaign.
5 min read
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After on-site SEO, test the diagnosis before buying links
Choose the next investigation across page fit, demand, and external coverage when technical improvements have not delivered the expected result.
5 min read
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When to increase, hold or reduce next month’s advertising budget
For businesses already advertising to international customers in Korea, the next decision is whether to spend more. Connect contribution per completed visit, customers still waiting to travel and limits on additional spend.
6 min read
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Target the booking situation before the customer’s nationality
Pre-trip research, an appointment during a stay, and repeat visits by residents need different offers, even when all three searches are in English.
5 min read
Read moreINSIGHTDigital PR & Community
What to examine when an AI answer cites Reddit
A screenshot containing a brand name is not enough to guide a campaign. Read the question, answer, and source together before choosing a correction or more observation.
5 min read
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Choose a Reddit commitment by the questions you can answer
A community your international customers read does not automatically need a permanent brand program. Decide between research, occasional replies, and ongoing participation.
5 min read
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Inspect the search screen before celebrating a first-page position
Choose useful opportunities across maps, ads, ordinary links, and AI answers by matching the result format to the customer’s task.
4 min read
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