The work, the results, and the thinking behind them.
Client projects and analysis across markets, search, advertising and customer experience. Explore the decisions, execution and results in detail.
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FEATURED CLIENT WORK · DERMATOLOGY · GOOGLE ADS
The same keywords and bidding approach will not suit every clinic. growly used the clinic’s customer response data to refine its audience focus and bidding over successive rounds of work.
WORK & PERSPECTIVES
42 reports and articles
TOPIC
The same keywords and bidding approach will not suit every clinic. growly used the clinic’s customer response data to refine its audience focus and bidding over successive rounds of work.
An established clinic serving mainly Chinese-speaking patients sought an English-speaking patient base. growly connected market research, a new website, SEO, and AI discovery.
A one-person studio with no international customers was preparing to relocate. It needed to give prospective customers a reason to seek it out beyond its immediate neighborhood.
A clinic with ten or fewer international patients a month had strong clinical positioning, but its information was scattered across accounts and the route to consultation was difficult to follow.
A recently opened clinic needed international customers without an in-house marketing team. Limited website permissions made the sequence of work a central decision.
Two months had similar advertising spend but different revenue outcomes. Read the conversion definition and visit timing before attributing the change to bidding.
After about a year of international marketing, a clinic revisited the expectations its ads created. The decision concerned better-understood inquiries, not exposure alone.
A relocating permanent makeup studio connected premium positioning, discovery, advertising, and inquiry handling. Read its KRW 41 million monthly result through the constraints of a small operation.
A clinic reorganized four or more Instagram accounts and country-specific contact routes. The useful question was which differences actually required separate operations.
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