GROWLY INSIGHTS
From search and AI discovery to advertising budgets, customer trust and booking: revisit Growly’s earlier articles in their original publication order.
The articles have been revised for this website. Historical materials and client examples retain their scope and definitions within the relevant article.
A relocating permanent makeup studio connected premium positioning, discovery, advertising, and inquiry handling. Read its KRW 41 million monthly result through the constraints of a small operation.
A clinic reorganized four or more Instagram accounts and country-specific contact routes. The useful question was which differences actually required separate operations.
Read local rankings against the areas customers use, branch-level service conditions, and errors in AI descriptions.
Separate editorial coverage, paid exposure, and follow-up distribution so that each has a clear purpose and a reviewable deliverable.
Use purchase history, manual-action evidence, and actual placements to decide when backlink concerns require action.
Choose the next investigation across page fit, demand, and external coverage when technical improvements have not delivered the expected result.
Evaluate the audience, placement, editorial conditions, and destination before buying exposure from a high-scoring publication.
A community your international customers read does not automatically need a permanent brand program. Decide between research, occasional replies, and ongoing participation.
A screenshot containing a brand name is not enough to guide a campaign. Read the question, answer, and source together before choosing a correction or more observation.
Prioritize reputation issues by what is verified and how it affects a booking. Decide when to respond publicly, correct an operation, or continue observing.
A fast office connection does not describe every overseas mobile visit. Separate server response, visible content, interaction, and submission to choose the right repair.
Button clicks, received inquiries, suitable requests, and bookings are different events. Find the failed handoff before changing the form or adding another contact channel.
Show who provides the service, what the price includes, and what a review actually supports. Put evidence beside the claim it helps a customer assess.
For businesses already advertising to international customers in Korea, the next decision is whether to spend more. Connect contribution per completed visit, customers still waiting to travel and limits on additional spend.
Inquiry, travel and attendance can happen in different months. Structure reporting so that customers who have not arrived are not treated as failures, and revenue from older inquiries is not assigned to a new campaign.
Pre-trip research, an appointment during a stay, and repeat visits by residents need different offers, even when all three searches are in English.
Separate practical booking conditions from decisions requiring consultation, then place the right answers where candidates compare clinics.
Trace inaccurate branch, language, service, and opening-hour claims to the sources that can be corrected.
Choose useful opportunities across maps, ads, ordinary links, and AI answers by matching the result format to the customer’s task.
Separate English terminology, map categories, and service-page language before treating a high-volume phrase as a good target.
Two months had similar advertising spend but different revenue outcomes. Read the conversion definition and visit timing before attributing the change to bidding.
Assign owners and priorities across access, location, services, booking, reviews, the website, AI descriptions, and measurement.
After about a year of international marketing, a clinic revisited the expectations its ads created. The decision concerned better-understood inquiries, not exposure alone.
Busan’s 3.64 million international visitors in 2025 justify investigation. An individual business still needs evidence that travel timing, service scope, and language support fit.
Connect service promises and case figures with source records, conditions, and review ownership so that short summaries preserve their meaning.
Account access is only a starting point. Costs, conversion definitions, customer outcomes and proposed changes need to form a coherent basis for decisions.
Avoid buying the same technical and content fixes twice while defining the additional checks needed for generative search.
The same 500% ROAS can leave very different amounts for the business. Set expansion criteria using contribution, additional spending, and payback timing.
Tell us which service you need and what you want to achieve. We will propose a scope of work based on your brief.