INSIGHTSEO & AI Search
Keep public claims within the scope of their evidence
Connect service promises and case figures with source records, conditions, and review ownership so that short summaries preserve their meaning.
5 min read
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Work & Insights
The work, the results, and the thinking behind them.
Client projects and analysis across markets, search, advertising and customer experience. Explore the decisions, execution and results in detail.
Growly brand imagery; not the client’s premises.
FEATURED CLIENT WORK · DERMATOLOGY · GOOGLE ADS
Finding the right audience and bidding approach for a dermatology clinic
The same keywords and bidding approach will not suit every clinic. growly used the clinic’s customer response data to refine its audience focus and bidding over successive rounds of work.
24×Month 5 ROAS · confirmed with the clinic
Read the case reportWORK & PERSPECTIVES
Explore the library
42 reports and articles
TOPIC
CASE ANALYSISWebsites & Customer Experience
International growth for a one-person studio starts with operating capacity
A relocating permanent makeup studio connected premium positioning, discovery, advertising, and inquiry handling. Read its KRW 41 million monthly result through the constraints of a small operation.
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Read moreCASE ANALYSISWebsites & Customer Experience
When to combine channels and when to keep them separate
A clinic reorganized four or more Instagram accounts and country-specific contact routes. The useful question was which differences actually required separate operations.
5 min read
Read moreINSIGHTAdvertising & Measurement
High ROAS is not enough to justify a larger budget
The same 500% ROAS can leave very different amounts for the business. Set expansion criteria using contribution, additional spending, and payback timing.
5 min read
Read moreINSIGHTSEO & AI Search
Coordinate SEO and GEO around one shared scope of work
Avoid buying the same technical and content fixes twice while defining the additional checks needed for generative search.
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Read moreINSIGHTAdvertising & Measurement
A marketing report should make the next decision clearer
Account access is only a starting point. Costs, conversion definitions, customer outcomes and proposed changes need to form a coherent basis for decisions.
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