Correct misleading promises before filling every field
Wrong entrances, unattended contact channels, and unavailable services deserve attention before more photos. These are 100 operating checks, not 100 confirmed ranking factors. Use them to identify facts to verify, corrections to make, and people responsible for maintaining them.
Mark each item correct, needs correction, unconfirmed, or not applicable. Add the relevant URL or screen, owner, and due date. Features vary by business and profile, so an unavailable feature is not automatically a failure. If capacity is limited, follow the priorities below and retain the reasons for each choice.
| Priority | Examples | Completion criterion |
|---|---|---|
| Correct first | Wrong location, hours, contact, or service scope | Operating owner confirms and public display is checked |
| Improve next | Language, branch, submission, and arrival guidance | Customer can complete the relevant route |
| Maintain | Images, updates, measurement, seasonal planning | Owner and next review date are set |
01–10. Establish access and the profile’s identity
Lost access or a misleading identity deserves attention before a posting calendar. Review eligibility and the real business represented by the profile.1
01. Record the primary owner. If access depends on a former employee’s personal account, establish a transfer plan.
02. Separate agency and employee roles, and record which access should end when an engagement or employment ends.
03. Check verification status and account notices. Record the issue rather than treating it as a shortage of content.
04. Identify duplicate profiles. Check the appropriate official resolution before deleting a record for the same location.
05. Match the real-world business name. Do not append promotional search terms to the name field.
06. Check that the English name identifies the same business across the map, website, and booking messages.
07. Check that the primary category describes the core business rather than a wider service scope it cannot provide.
08. Retain secondary categories for real activities. Do not copy every competitor category or add one for every service.
09. Check eligibility for branches, pop-ups, and shared premises against how the business actually operates.
10. Keep a common reference for the name, address, hours, and contact details, with an owner who verifies changes.
11–20. Prevent avoidable arrival problems
Prioritize errors that affect an actual visit. A correct street address can still leave the entrance or appointment conditions unclear.
11. Check the pin against the actual building and whether the displayed route points to the wrong entrance.
12. Make the floor and unit identifiable. A building name alone may not get a first-time visitor to the door.
13. Use landmarks an international visitor can recognize, explaining abbreviations familiar only to staff.
14. Compare published hours with operations. Explain a consultation cutoff separately when it differs from closing time.
15. Update holiday closures, temporary closures, and relocation periods, then verify the public display.
16. Explain appointment-only arrangements so that open hours are not mistaken for walk-in availability.
17. Separate parking and public-transport guidance, describing only parking arrangements visitors can actually use.
18. Verify access arrangements for visitors with mobility constraints before selecting accessibility attributes.
19. Check entrance differences on local mapping services, prioritizing routes customers actually use.
20. Distinguish service areas from physical branches. A wider service area should not be presented as a new location.
21–30. Check the expectations created by service information
Availability can differ by branch and day. Preserve the differences a customer needs to understand before choosing.
21. Compare featured services with the current offering and remove the impression that discontinued programs remain available.
22. Review suggested service entries rather than accepting options the business does not provide.
23. Describe the audience and scope clearly, avoiding wording that implies every service suits everyone.
24. Check whether English names blur medical and nonmedical services, and align them with actual qualifications and scope.
25. Distinguish language support for booking, on-site service, and later contact instead of using one unrestricted promise.
26. When publishing prices, include scope and conditions, and compare the basis with other channels.
27. Identify branch-specific menus or programs and check whether brand-wide descriptions imply availability everywhere.
28. Select attributes that reflect real facilities and conditions, using only features available to the profile.
29. Give promotions real dates and conditions so that expired offers are not mistaken for current prices.
30. Record recurring questions about service terms and decide whether clearer wording, rather than another category, is needed.
31–40. Inspect what happens after the inquiry button
Before expanding exposure, check that branch and language context survive the handoff and that receipt is distinct from confirmation.
31. Check that the website link explains the selected branch rather than silently sending people to another location.
32. Test the booking journey to completion on a phone, rather than checking only that the button opens.
33. Provide a usable international phone format and compare it with the number opened by the call button.
34. Assign an actual owner to each contact channel rather than listing unattended messaging options.
35. Explain supported response hours and languages, making clear when immediate replies are unavailable.
36. Distinguish inquiry acknowledgements from confirmed bookings so customers understand when a date remains unconfirmed.
37. Review required fields and avoid demanding unnecessary sensitive information for an initial response.
38. Compare external booking terms with official branch, price, and cancellation information.
39. Set a process for missing and repeated submissions; do not count a resend as another prospective customer.
40. Prepare guidance for closure or full availability so that customers are not left waiting without a next step.
41–50. Read operational feedback before expanding review collection
Read recurring confusion before pursuing volume. Keep requests grounded in genuine experience, without incentives or selective solicitation of positive reviews.2
41. Group recurring concerns by language, then inspect whether they relate to a branch, period, or operational change.
42. Assign arrival, pricing, waiting, and response issues to an owner instead of closing them after a public reply.
43. Define who receives a review request without directing only satisfied customers to a public review.
44. Do not exchange discounts, gifts, or services for reviews, including changes to or removal of negative reviews.
45. Do not prescribe a rating or wording. Let customers describe their own experience in their own words.
46. Test review links and QR codes on real devices and check that they open the correct location.
47. Keep private consultation or clinical details out of public replies and use an appropriate private route for specifics.
48. Do not invent an explanation for a star-only review; respond within what is known.
49. Preserve evidence for policy reports rather than treating criticism itself as grounds for removal.
50. Check whether displayed summaries misrepresent the original reviews and record discrepancies separately.
51–60. Use images and updates to reduce uncertainty
Choose what a first-time visitor needs to see rather than filling an upload quota. Track which assets become inaccurate when premises change.
51. Check that exterior images show the real entrance; consider an evening view if arrival after dark is difficult.
52. Check interior images against the current layout and avoid presenting pre-renovation views as current.
53. Confirm permission for identifiable staff or customers, including whether the planned use matches the original agreement.
54. Use images that match the actual service, without presenting another business’s photos as evidence of your premises.
55. Inspect cropping and text size on small screens, repeating essential instructions in accessible text outside the image.
56. Use filenames that help internal management rather than reporting renaming as a demonstrated ranking improvement.
57. Before prioritizing photo GPS metadata, check whether visitors lack a useful view of the actual location.
58. Commission video or tours when they clarify the environment or route, considering production and maintenance costs.
59. Publish genuine changes, news, or guidance rather than near-identical posts created only to meet a schedule.
60. Match the next action to the update; closure information should prioritize correct dates over a booking prompt.
61–70. Preserve location and language on the website
A map visit should not force someone to reconstruct the location on the website. Review structured data alongside the facts visible to readers.
61. Provide addresses, contact details, and conditions as readable text rather than only in images or external embeds.
62. Check whether language switching retains the service and branch instead of returning to a generic homepage.
63. Give branch pages their actual operating details instead of changing only an address in duplicated copy.
64. Match titles and openings to the actual service; do not promise prices or benefits absent from the page.
65. Check mobile loading and submission, including whether oversized images or unnecessary elements obstruct use.
66. Write alternative text that explains the image rather than inserting unrelated lists of locations.
67. Align structured addresses, hours, and organizational relationships with visible content; markup does not guarantee a rich result.4
68. If using hreflang, check self-references and reciprocal references between the corresponding language versions.5
69. Check that menus and navigation trails reflect the same structure and allow a return to the relevant service.
70. Do not promise search-result stars from an owned review widget; check the restriction on self-serving LocalBusiness and Organization reviews.6
71–80. Separate external information errors from AI answer errors
Channels do not require equal attention. Prioritize sources customers actually use and inaccuracies that affect a visit.
71. Choose directories customers consult rather than distributing details to unrelated sites to reach a link quota.
72. Compare names, addresses, and contacts on important external listings, recording who can correct stale information.
73. Maintain additional domestic and international maps according to actual use, not an equal workload for every platform.
74. Read operational misunderstandings in communities without trying to alter discussion through concealed promotion.
75. Include service, language, and visiting conditions in AI checks, separating named-brand prompts from discovery prompts.
76. Save the question, date, product, mode, and answer, including unfavorable observations.
77. Read the actual cited passage rather than assuming one source supports every claim in an answer.
78. Correct controlled sources behind misleading promises; when no source is available, leave the cause unconfirmed.
79. Base correction requests on verifiable facts rather than treating someone else’s experience as an error to erase.
80. When several sources change together, retain the change history and avoid assigning a changed answer to one intervention.
81–90. Compare measures with consistent definitions
Rankings, interactions, inquiries, and visits are different records. Do not fill unobserved steps with estimated customer counts.
81. Define the queries and languages for ranking review, keeping branded searches separate from service discovery.
82. Define the priority customer catchment before reviewing results rather than selecting favorable positions afterward.
83. Record location, spacing, timing, and collection method, noting limitations when comparison conditions change.
84. Do not call a grid’s top-position share customer market share; identify the observation points forming its denominator.
85. Read the calls metric as button clicks and track completed conversations through separate available records.3
86. Do not report directions or website clicks as visits or bookings; one person may perform several actions.3
87. Use consistent tracking on profile links while distinguishing attributed arrivals from actual inquiry records.
88. Separate inquiries, confirmations, cancellations, and completed service; do not combine unmatched periods in a conversion rate.
89. Compare language and service mix by branch so overall growth does not hide a local problem.
90. Keep AI answer observations separate from Maps results rather than treating progress in one as evidence about the other.
91–100. Make the next change manageable
Not every finding needs action at once. Assign owners and review dates according to customer impact, blocked inquiries, and longer-term improvement.
91. Record correct, needs correction, unconfirmed, or not applicable; do not count every empty field as a failure.
92. Correct wrong addresses, hours, and contacts before cosmetic work, judging impact rather than profile completeness.
93. Name an owner and source for each correction instead of assigning a department without a responsible person.
94. Preserve wording before and after changes with dates to reduce accidental reversions between editors.
95. Update the website, maps, and reply guidance when operations change rather than waiting for the next scheduled review.
96. Plan seasonal work using booking and search records without treating last year’s exposure as this year’s confirmed demand.
97. Study useful competitor information to identify your own gaps rather than copying their wording or images.
98. Verify the public display after publishing; a successful save does not itself confirm what customers see.
99. Review whether recurring questions declined, considering changes in visitor mix or service conditions alongside the update.
100. Choose the next priorities and report remaining errors and customer impact, rather than only the number completed.
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